In our previous post, we discussed setting SMART social media goals—specific, measurable, achievable, relevant, and time-bound. Now, let’s apply this framework to the social media strategies of three imaginary Berlin-based personas: Leila, a visual artist; Lars, a musician; and Aya, a writer. By defining SMART goals, we’ll help them enhance their online presence effectively.
Leila, Lars, and Aya each have unique talents and creative visions. They recognize the importance of social media for connecting with audiences, showcasing their work, and building their brands. However, navigating the digital landscape can be daunting without a clear plan. This is where SMART goals come into play.
In this post, we’ll see how Leila can boost her portfolio visibility, how Lars can engage more fans with his music, and how Aya can attract a loyal readership for her writing. Join us as we make their social media goals SMARTer and pave the way for their digital success.
Table of Contents
SMART Social Media Goals for a Visual Artist
Meet Leila
Leila is a visual artist whose vibrant personality is reflected in her bold and expressive paintings. She calls the eclectic neighborhood of Kreuzberg home, where the vibrant street art scene serves as a constant source of inspiration for her work.
Having studied Fine Arts at the University of the Arts Berlin, Leila has honed her skills in various mediums, from traditional canvas paintings to large-scale murals adorning the city’s walls.
During the day, Leila works as a freelance graphic designer, channeling her creativity into client projects while dreaming of pursuing her passion for art full-time.
In her spare time, she immerses herself in Berlin’s underground graffiti culture, where she finds freedom and self-expression in the vibrant colors and dynamic forms of street art.
She set these goals for her social media presence in January 2024:
- Increase Instagram followers
- Showcase her artwork
Now, let’s help Leila transform her general goals into SMART social media goals.
Leila’s SMART Social Media Goals
1. Increase Instagram Followers
By transforming her general aim of gaining more followers into SMART social media goals, Leila can focus her efforts on actionable steps and measure her progress along the way. This structured approach will not only help her grow her online presence but also support her overall career ambitions in the art world.
Specific/ Measurable/ Time-bound: Increase her Instagram followers from 150 to 450 by December 2024.
Achievable: Research and implement strategies like regular posting, engaging with followers, and utilizing hashtags to attract more followers.
Relevant: Growing her Instagram following aligns with her goal of showcasing her artwork and potentially selling it.
2. Showcase her Artwork
Next, let’s tackle Leila’s second objective: showcasing her artwork. She has already learned how she hac positively influence Instagram Algorythms by crafting engaging content. Setting SMART social media goals for this will help her systematically display her creations, attract more followers, and enhance her online presence in a meaningful way.
Specific: Regularly post high-quality images of her artwork on Instagram.
Measurable: Aim to post at least 3 times a week.
Achievable: Allocate 2 hours each week to curate content.
Relevant: Displaying her artwork aligns with her overall goal of increasing her social media presence.
Time-bound: Maintain a consistent posting schedule throughout the year.
SMART Social Media Goals for a Musician
Meet Lars
Originally from Sweden, Lars graduated from Stockholm University with a degree in Political Science. However, his passion for music led him to Berlin, where he found inspiration and camaraderie among like-minded artists.
Living in the trendy neighborhood of Friedrichshain, Lars immerses himself in the city’s thriving music scene, playing at least two music shows per month and occasionally going on tour across Europe.
With his background in political science, Lars brings a unique perspective to his music, blending political themes with pulsating rhythms and hypnotic melodies.
Lars already has 1000 followers on Instagram and likes to increase Spotify listeners. He’s also an avid reader, often delving into books on music theory, history, and philosophy to further enrich his creative process.
He set these goals for her social media presence in January 2024:
- Expanding International Reach
- Increasing Spotify listeners
Now, let’s help Lars transform his general goals into SMART social media goals.
Lars’s SMART Social Media Goals
1. Expanding International Reach
Let’s address Lars’s first goal: expanding his international reach. By defining this objective within a SMART framework, Lars can strategically target key international markets, harnessing social media analytics to track progress and optimize his approach. Through targeted advertising and engagement efforts, Lars can cultivate a global audience, paving the way for exciting collaborations, performances, and an expanded fanbase.
Specific: Identify and target key international markets.
Measurable: Monitor analytics to track the growth of followers and engagement from international audiences.
Achievable: Utilize social media advertising tools to target specific regions and demographics likely to be interested in his music.
Relevant: Expanding internationally can open up new opportunities for collaborations, performances, and fanbase growth.
Time-bound: Aim to see noticeable growth in international followers and engagement within a set timeframe.
3. Increasing Spotify Listeners
Let’s explore Lars’s third goal: increasing his Spotify listeners. By framing this objective within a SMART framework, Lars can strategically employ tactics like playlist placements, artist collaborations, and targeted advertising to expand his reach on the platform. Tracking Spotify analytics will provide concrete insights into the growth of his monthly listeners, while submitting music to playlists and engaging with fans online will drive streaming numbers.
Specific: Implement strategies such as playlist placements, collaborations with other artists, and targeted advertising.
Measurable: Monitor Spotify analytics to track the growth in monthly listeners.
Achievable: Submit his music to Spotify playlists, engage with fans through social media to encourage streaming, and promote Spotify links across various online platforms.
Relevant: Increasing Spotify listenership is crucial for boosting Lars’ music career and generating revenue through streaming royalties.
Time-bound: Set incremental goals for increasing Spotify listenership each quarter and regularly evaluate the effectiveness of promotional efforts.
SMART Social Media Goals for a Writer
Meet Aya
Aya is a writer whose journey from Japan to Berlin is based on her love of Languages. She attended Waseda University in Tokyo, where she studied German literature.
In Berlin, Aya resides in the vibrant neighborhood of Neukölln, where she finds inspiration in the city’s eclectic mix of cultures, languages, and artistic expression.
To support herself financially, Aya works part-time as a copywriter, taking on various projects ranging from content creation for websites to translation work.
Her latest book, titled “Woven Memories,” explores themes of identity, belonging, and transformation against the backdrop of the city’s ever-changing landscape.
Now she is working on her second book, a collection of interconnected short stories set in Tempelhofer Feld and will publish it through crowdfunding.
She set these goals for her social media presence in January 2024:
- Crowdfunding her next book
- Engaging with bookstagrammers (Instagram users who specialize in sharing book-related content)
Aya’s SMART Social Media Goals
1. Crowdfunding her Next Book
Introducing Aya’s SMART Social Media Goals: Crowdfunding her Next Book. In this initiative, Aya aims to self-publish her second book through a crowdfunding campaign on platforms like Kickstarter and Patreon. By setting a funding goal of $10,000 and employing a strategic social media approach, including regular updates and enticing incentives, Aya plans to engage her audience while generating anticipation for her upcoming release. With a defined timeframe of 30 days for the campaign, Aya seeks to create urgency and momentum towards achieving her funding target.
Specific: Launch a crowdfunding campaign on Kickstarter and Patreon
Measurable: Set a funding goal to raising $10,000, and track the progress of the campaign through metrics like funds raised and number of backers.
Achievable: Plan and execute a comprehensive social media strategy to promote the crowdfunding campaign, including regular updates, behind-the-scenes content, and incentives for backers.
Relevant: Crowdfunding aligns with Aya’s goal of self-publishing her second book while also engaging her audience and building anticipation for the release.
Time-bound: Set the timeframe on 30 days for the crowdfunding campaign to create a sense of urgency and momentum.
2. Engaging with Bookstagrammers
In this objective, Aya aims to actively connect with bookstagrammers through likes, comments, and shares on their posts. By monitoring interactions and tracking the growth of followers and engagement on her own social media accounts, Aya seeks to increase visibility and potential sales within a targeted audience of book lovers. With a commitment to allocate dedicated time each week for this purpose and a specific goal to engage with three bookstagrammers monthly, Aya aims to steadily build meaningful connections within the bookstagram community.
Specific: Actively engage with bookstagrammers by liking, commenting on, and sharing their posts.
Measurable: Keep track of the number of interactions with bookstagrammers and monitor the growth of followers and engagement on Aya’s own social media accounts.
Achievable: Allocate time each week to search for and connect with them.
Relevant: Engaging with bookstagrammers can help Aya reach a targeted audience of book lovers who are likely to be interested in her work, thereby increasing visibility and potential sales.
Time-bound: Set a goal to engage with 3 bookstagrammers each month.
Conclusion
As we can see, crafting SMART goals is vital for artists like Leila, Lars, and Aya to navigate social media successfully. By setting specific, measurable, achievable, relevant, and time-bound objectives, they can effectively showcase their talents, expand their reach, and connect with their audiences in meaningful ways.
On your artistic journey, remember to tailor your goals to your unique vision and aspirations. So, what’s your next step? Take a moment to reflect on your goals and apply the SMART framework to achieve them. Start today and let your creativity shine!
